Tess Alps
Chief Executive, Thinkbox

Tess became the first Chief Executive of Thinkbox, the central marketing body for commercial TV, in 2006.   Her mission is to help advertisers get the best out of TV, in all its forms, prove its increasing effectiveness, and help brands navigate the emerging TV platforms which are contributing to TV’s expansion.  Over the last three years, linear TV’s share of all advertising has returned to its 2000 peak and TVOD is one of the fastest growing parts of online advertising.

Immediately prior to Thinkbox she worked at the media agency PHD for thirteen years, becoming Group Chairman in 2003.  Following an English degree and postgraduate drama studies, her early career was in TV sales, where she ended up as an ITV sales director before joining PHD.

She is a past President of WACL, Fellow of the Marketing Society, trustee of NABS and a member of the MGGB.  She sits on advisory boards for the Advertising Standards Authority and BBC magazines.  She is a Fellow of the Royal Television Society and a member of BAFTA.   In 2007 she won the Outstanding Achievement award from Women in Film and Television.

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