Alex Balfour
Head of New Media, London 2012

Alex joined the London Organising Committee of the Olympic and Paralympic Games (LOCOG) as Head of New Media in September 2006. Alex oversees the online delivery of all LOCOG’s major consumer programmes including communications, ticketing, volunteering, ecommerce, torch relay, mascot, ceremonies and education.

In 2012 he will oversee London 2012’s Games time Internet results and information service which is expected to reach over 100 million visitors.

Previously as co-founder of Emerging Media Alex conceived and delivered the world's first international 2020 cricket tournament which was televised to 200 million viewers in 20 countries, developed a reality TV concept broadcast by a major Indian TV network.

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