Nico Macdonald,
Spy and Co-Author, ‘BIG POTATOES: The London Manifesto for Innovation’

Nico Macdonald is a writer and consultant focused on innovation in media, information and communication technology, and the built environment. His clients include BBC Future Media & Technology and BT plc. He is co-author of BIG POTATOES: The London Manifesto for Innovation (bigpotatoes.org). Publications for which he writes include the Guardian, the RSA Journal and BBC News Online, and he is author of 'What is Web Design?' (RotoVision). He chairs the Media Futures Conference. His site is at http://www.spy.co.uk/

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